Political consultants play a mediatory role between economics, politics and the public. This presents them the challenge of maintaining the interests of the client, on the one hand, and, on the other hand, ensuring as an objective of political consulting the protection of the common good when implementing the individual interests of a client.
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Political consulting contributes considerably to the preparation, coordination and mediation of political decisions. With the ever growing demands on politics, the need for quality assurance in political consulting is also increasing.
The German Association of Political Consultants e.V. (de’ge’pol) views the development and continual improvement of standards as an indispensable precondition to the professionalisation of consulting activities for organisations that engage political consultants.
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